Mercimeks
Stüdyo
A discovery site and a decision tool do not share a template. On a decision tool the user does not want to wander; they want the right result. If the form bloats, they leave.
Narrow first, then ask
Hangi Yağ opens with vehicle type. Five options, then brand, model, year. Fields depend on each other. Dumping the full list on the first screen tires specialists and first-timers alike.
The same logic works for camps, spare parts, technical products, or rental sizes: class first, detail second.
One primary action
On a decision page the second button should not be “blog” or “campaign.” One search, one result. FAQ and articles can come after the result.
Visual consistency
If colour and logo share a family with the search button, the form does not look like a ready-made template. The decision stays clear.
For a similar product, see projects.
