Overview
Rental-focused ecommerce for bridal and special-occasion wear. Collections, appointments, and the brand’s lilac identity in one experience.
Need
Rental flows differ from buy-now ecommerce. Collections, product variety, and appointments had to stay clear while the site still felt like fashion — not a generic shop.
Approach
We built a full-bleed visual language, collection grids, and rental-first product cards. The lilac palette stays consistent; discovery stays fast on mobile and desktop.
Variables
Color
#C7BAC3
Lilac
#2A2428
Ink
#F7F2F5
Paper
Type
Display + sans — Moda editorial
Form
Kart 16–24px · pill etiket
Gallery
