
# Multilingual sites: language choice is not decoration

If there is export or a second market, language cannot hide in the footer. Visitors should see which language they are in and switch it on first glance.

## URL and search

Default language (Turkish) can stay unprefixed; English takes /en. If the Turkish and English versions of a page share the same short name, search engines can bind them correctly. Separate short names create duplicate content and broken alternates.

Titles and descriptions are translated; keywords are not stuffed. Product names stay stable across languages.

## Interface

Keep the language switch visible in the header. [ADP Group](/en/projeler/adp-group) made Turkish / English / Russian an entry point — because for an export firm, language is not decoration.

Copy shortens in English and lengthens in Turkish. Buttons and main text have to flex; fixed widths break.

## Content

Machine translation shows immediately on corporate B2B. Terms like catalytic, flexible, or glass standard should stay consistent inside each language.

For multilingual work, [write to us](/en/iletisim).
    

Multilingual sites: language choice is not decoration


# A rental site is not a buy-now shop

Buy-now ecommerce sits on cart and shipping. Rental needs stock, dates, and a fitting. The same theme will not carry both.

## What breaks

- Size and variant show “sold out” without a rental calendar
- Appointments leak to a separate WhatsApp; the site stays a shopfront
- If the collection reads as a catalogue, not fashion, rental value drops

[Mai Dress Studio](/en/projeler/mai-dress-studio) was built rental-first for bridal and occasion wear: wide imagery, collections, and appointment need in one experience.

## Interface order

Collection first, then product (size, duration), then appointment or booking. Payment last. Brand colour should not live only on the shopfront — tags, buttons, and empty states stay in the same family.

## Operations

A beautiful site is not enough. Availability and return / handover rules belong in the copy. Otherwise the work runs on the phone and the site does not scale.

For rental or a custom flow, [write to us](/en/iletisim).
    