
# One page or a corporate site?

A single page does one job: one offer, one button, a measured campaign. A corporate site does another: who you are, what you do, where you are, how to write. The same design template will not solve both.

## When one page is enough

- One product or one event
- Traffic from ads
- A form or a store as the only goal

The menu does not bloat. FAQ stays short. No blog is fine.

## When corporate is needed

- More than one service or product family
- Export, language, a plant
- Search: service pages, work, contact

[JoinCamp](/en/projeler/joincamp) is discovery and booking; it does not end as one page. [Axa Makine](/en/projeler/axa-makine) needs categories and contact.

## What happens when they mix

A corporate menu on a single page hides the main button. Campaign copy pasted onto a corporate home hurts both trust and search. Split the need first; design second.

If it is unclear which one you need, [write to us](/en/iletisim).
    

One page or a corporate site?


# Brand identity is not a logo

Identity does not end when the logo is delivered. If visitors do not see the same family on the site, the quote PDF, and the card, the brand is ignored.

## What is held

- Primary colour: buttons, accents, sometimes the mark
- Ground and type: readable contrast
- Typefaces: a heading and body pair — not one flashy display font
- Corner radius: buttons and cards on the same scale

[gelir.ai](/en/projeler/gelir-ai) uses a teal square and a mint dot; the button stays in the same green family. It does not split. At Mercimeks the orange–red gradient sits on buttons and rules — not as glow on every card.

## On the site

The logo should keep the same stroke on a light header and a dark hero. The PDF colour should not become “approximately orange” on the web. If colour codes and typefaces are written down, the next page does not drift.

## When a mark is enough

Internal use, one card, no product yet — a mark is enough. When a customer-facing surface opens, identity needs a system.

For identity and site, see [projects](/en/projeler).
    