
# When the interface is a decision tool

A discovery site and a decision tool do not share a template. On a decision tool the user does not want to wander; they want the right result. If the form bloats, they leave.

## Narrow first, then ask

[Hangi Yağ](/en/projeler/hangi-yag) opens with vehicle type. Five options, then brand, model, year. Fields depend on each other. Dumping the full list on the first screen tires specialists and first-timers alike.

The same logic works for camps, spare parts, technical products, or rental sizes: class first, detail second.

## One primary action

On a decision page the second button should not be “blog” or “campaign.” One search, one result. FAQ and articles can come after the result.

## Visual consistency

If colour and logo share a family with the search button, the form does not look like a ready-made template. The decision stays clear.

For a similar product, see [projects](/en/projeler).
    

When the interface is a decision tool


# How trust is built on a B2B site

A B2B visitor is not looking for “innovative solutions.” They want the standard, who makes it, and who to write to. Trust is those three things sitting together.

## Proof instead of slogans

- Technical language on the product line: measure, material, region
- Office, plant, or export line — where the work happens
- Hours, email, WhatsApp — contact that is not hidden
- Catalogue or reference rhythm; not a pile of stock photos

[Ship Glass Tech](/en/projeler/ship-glass-tech) kept product families and a quote path in one flow for marine glass. [ADP Group](/en/projeler/adp-group) made language choice an entry, not decoration.

## Visual language

An industrial site does not need glossy agency effects. Dark or light does not matter; type stays calm, cards stay measured, the button does one job. A “digital transformation” headline often lowers trust.

## First screen

A clear claim and a real image in the main section is enough. Then capability, then category, then contact. If visitors get lost, they will not submit a form.

For a B2B face, [write to us](/en/iletisim).
    