
# Brand identity is not a logo

Identity does not end when the logo is delivered. If visitors do not see the same family on the site, the quote PDF, and the card, the brand is ignored.

## What is held

- Primary colour: buttons, accents, sometimes the mark
- Ground and type: readable contrast
- Typefaces: a heading and body pair — not one flashy display font
- Corner radius: buttons and cards on the same scale

[gelir.ai](/en/projeler/gelir-ai) uses a teal square and a mint dot; the button stays in the same green family. It does not split. At Mercimeks the orange–red gradient sits on buttons and rules — not as glow on every card.

## On the site

The logo should keep the same stroke on a light header and a dark hero. The PDF colour should not become “approximately orange” on the web. If colour codes and typefaces are written down, the next page does not drift.

## When a mark is enough

Internal use, one card, no product yet — a mark is enough. When a customer-facing surface opens, identity needs a system.

For identity and site, see [projects](/en/projeler).
    

Brand identity is not a logo


# Multilingual sites: language choice is not decoration

If there is export or a second market, language cannot hide in the footer. Visitors should see which language they are in and switch it on first glance.

## URL and search

Default language (Turkish) can stay unprefixed; English takes /en. If the Turkish and English versions of a page share the same short name, search engines can bind them correctly. Separate short names create duplicate content and broken alternates.

Titles and descriptions are translated; keywords are not stuffed. Product names stay stable across languages.

## Interface

Keep the language switch visible in the header. [ADP Group](/en/projeler/adp-group) made Turkish / English / Russian an entry point — because for an export firm, language is not decoration.

Copy shortens in English and lengthens in Turkish. Buttons and main text have to flex; fixed widths break.

## Content

Machine translation shows immediately on corporate B2B. Terms like catalytic, flexible, or glass standard should stay consistent inside each language.

For multilingual work, [write to us](/en/iletisim).
    