
# When does AI belong in a product?

Adding AI is not a line on a feature list. It belongs when the user cannot finish a decision alone and a model can close that gap. Otherwise it becomes noise in the interface.

## Decision first, model second

Do not pick a model before three questions are clear:

- What does the user not know?
- Is the answer a forecast or a record?
- What does a wrong output cost?

In personal finance, people do not want complex formulas. They want cashflow and how long a goal will take. That is not stock advice. [gelir.ai](/en/projeler/gelir-ai) produces scenarios — not guarantees.

## Where it should stop

Investment promises, medical diagnosis, legal outcomes — a model that looks “sure” does harm. If the screen shows a score or a scenario, say clearly that it is not advice. Trust comes from the limit, not the claim.

## When to skip it

No data, the answer already sits in a table, or one search finishes the job — skip it. [Hangi Yağ](/en/projeler/hangi-yag) is a decision tool: category, step-by-step fields, one search. No model; the form is set up correctly.

## How we look at it

We do not sell “AI integration” before the need is clear. If the product truly needs it, data, limits, and interface sit in the same job. If not, a site or a brand is enough.

To see if it fits, [write to us](/en/iletisim).
    

When does AI belong in a product?


# How to separate services on an industrial site

On critical electronics or machinery work, visitors are not looking for “reliable solutions.” They want a door: repair, production, or field support.

If everything sits in one hero paragraph, purchasing cannot find the right place.

## Work first, then sector

Write what you do first: repair, assembly, R&D, reverse engineering, production, on-site service. Then who you serve: defence, medical, aviation, automation.

Do not mix both on the same card. On [Ekopsan](/en/projeler/ekopsan), services and sectors stay separate. [Axa Makine](/en/projeler/axa-makine) and [ADP Group](/en/projeler/adp-group) follow a similar order: who you are, what you do, where you work, how to reach you.

## Do not hide contact

Address, phone, WhatsApp, and a form should stay visible. On critical work, “fill the form and we’ll get back” as the only channel weakens trust.

## When simple is enough

One service, one plant, one market — a short corporate site is enough. Three doors need structure, not just a new theme.

To clarify that split, [get in touch](/en/iletisim).
    